moteur de recherche

BONNEMAIZON Audrey (Associate professor)
French  English  

CV

Publications

Contact :

Université Paris-Est Créteil,
61 avenue du Général de Gaulle
94010 Créteil Cedex France

audrey.bonnemaizon@u-pec.fr

01 45 17 19 28

Pôle :

Marketing pole

Poste actuel et responsabilités à Paris-Est :

  • Associate professor of Marketing
  • Head of Sales and Marketing Techniques Department
  • Member of the Research and of the Evaluation Commissions - UPEC

Formation et qualification :

2008

PHD in Management  - University of  Pau and Pays de l’Adour

2003

Master 2 in Economic and Marketing Studies – University of Pau and Pays de l’Adour

2002

Master 1 in Economy and Finance - Political Studies Institute of Bordeaux (Sciences Po Bordeaux) – University of Bordeaux

1999

"Classe préparatoire HEC"- Lycée Théophile Gautier –Tarbes

Domaines d'enseignement, recherche et expertise :

Teaching

  • Customer Relationship Management
  • E-marketing
  • Services Marketing
  • Consumer behavior
  • Qualitative studies

Fields of research

  • Customer participation in services activities
  • Customer participation and place attachment
  • Co-production with vulnerable consumers
  • Sales points technologies and shopper behavior
  • SCIC and marketing techniques appropriation